
A Strategic Marketing Consultancy
Creative Solutions To Help You Tap Into The Family Travel Market
Introducing Smart Family Travel
Having founded the Family Travel Association in 2014, I have come to share intelligence with hundreds of businesses, destinations, and individuals who know a heck of a lot about how to serve the needs of traveling families.
As one of the leading experts in the field, I am taking my extensive knowledge, 30+ years of professional & personal experience, and industry connections to create a consultancy service for organizations interested in tapping into this lucrative and growing market.
– Rainer Jenss, Founder



Why Family Travel Matters
Market Share
Represents 30%+ of the leisure travel market
Revenue
$500 billion globally – $200 billion in U.S. alone
Sector Growth
26% faster than the travel industry as a whole
Largest Industry Specialization
40% of U.S. travel agents say they specialize in family travel, far more than luxury (22%), weddings & honeymoons (11%), and adventure (10%)
Thought Leadership
The Future of Travel: How the industry will change after the pandemic
“The things that parents are naturally cautious about are going to be addressed in spades,” said Rainer Jenss, the president and founder of the Family Travel Association. “You’re going to see a lot of travel industry suppliers offer more flexibility, more discounts and better rates.”
Petition asks Delta, United and American airlines to seat families together without extra fees
“Airlines are charging premiums for the right for people to sit where they want,” he said. “And that includes sitting next to your travel companion. That is a convenience [fee]. A lot of people are arguing, myself included, that it should not be considered a convenience for a parent to sit next to their child.”